Digital Advertising

Think you have to be a big company to consider digital advertising? Not at all! ICAN provides affordable digital tactics for every stage of your marketing funnel. Combine a digital plan with your local TV advertising for even greater results! We can help you from SEO to SEM to video and micro-proximity tactics. See below for examples of the digital tactics available.

Not sure where to start? Contact us, or your ICAN Account Executive to set up an appointment.


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Digital Tactics

Programmatic Display

Programmatic Display

Deliver a targeted message. Reach your ideal customer anywhere, at any time, on any device.

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Social Advertising

Social Advertising

Advertising with social platforms. Ads on Facebook or Instagram maximize reach across both platforms.

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SEM

PPC/SEM

Ensure your website is front and center when consumers research your product or service.

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SEO

SEO

Show up in relevant searches. Ensure your site is optimally positioned on maps and in organic search results.

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Email

Email Marketing

Target consumers based on interest, demographics, and more.

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Pre Roll

Pre-Roll Video

Promotional video messages.

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IP Targeting

IP Targeting

Internet advertising to specific households.

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Streaming Radio

Programmatic Streaming Audio

Music is everywhere. Non-skippable, brand safe programmatic audio advertising.

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OTT

Over-the-Top TV Advertising

Reach cord-cutting tv viewers that are not available with traditional tv commercials.

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Native Advertising

Native Advertising

Ads that feel like articles.

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IP Targeting

Micro-Proximity Targeting

Target your prospects based on their current physical location.

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Device ID

Device Geo-Fencing

Target your audience based on their specific device.

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Pair Your Digital Advertising with the #1 Brand Builder... TV

Implement a Full Marketing Funnel Strategy (FMFS) by pairing digital tactics with your TV campaign. It can drive huge impact!

TV advertising jump-starts online conversations, exploration and viewing all centered on your organization. TV leads to increased searches, social actions and non-paid online video views your TV commercial. We can help you determine and implement which tactics make sense for your business.

3d Marketing Funnel

ADVERTISE IN PREMIUM PROGRAMMING

Premium, professionally produced content fosters an emotional connection with the viewer. This connection halos to advertisers, which aids in brand perception, recognition and driving outcomes.

ADVERTISE IN PREMIUM PROGRAMMING