Programmatic Video and Video Advertising is simply running 15-second, 30-second, and long-form video ads within online video content at scale. Commonly referred to as Pre-Roll advertising, Programmatic Video is the most scalable way of targeting an exact audience online.
Details
Pre-roll video increases brand recall and has a positive impact on all devices.
Increase favorability
- Boost brand association and engagement
- Drive intent to purchase the advertised product
Pre-Roll Drives Click-Thrus
- :30 Pre-Roll Click-Thru Rate = 87% Above Industry Average
- :15 Pre-Roll Click-Through Rate = 371% Above Industry Average
Benefits
Frequency Targeting: Control frequency, limiting or increasing the number of times your ad is viewed.
Content Targeting: Only interact with a user interested/viewing content relevant to the target consumer.
Day Parting: Control when a user is able to see your sale message.
Behavioral Targeting: Target consumers based on their behavior and tracked interest online.
Demographic Targeting: Target a specific age, income, and/or gender when trying to reach your consumers.
Geographic Targeting: Target a user based on their location, available at zip, city, state, country, and radius. Custom geo fencing is also available.
Learn more about Pre Roll Ads by contacting us at ICAN Advertising today.