Over-the-Top TV Advertising

Reach cord-cutting tv viewers that are not available with traditional tv commercials.

TV’s impact. Digital’s precision. OTT is the biggest screen in the household, delivering premium TV content through an Internet-connected device.

Details

Over-the-top (OTT) is the combination of ConnectedTV and Full Episode Player (FEP) streaming or on-demand inventory.

Connected TV: Streaming or on-demand content served by a variety of content providers via a CTV device (dongle, puck or SmartTV) to a big screen.

Full Episode Player (FEP): Streaming or on-demand content served by a variety of content providers served to a desktop, mobile or tablet device.

Your commercial can be served across ALL DEVICES, including the big screen.

Benefits

All TV buying needs in a single platform.

  • Robust targeting
  • Data-driven decisioning
  • Ad experience control
  • Cross-device extension
  • Brand safe environment
  • Premium inventory
  • Impactful insights

Reach

41% of individuals reached through The Trade Desk on Connected TV (CTV) were unique and not reached by ads on linear TV.

Use the Connected TV & OTT platform to get maximum extended reach compared to other CTV providers on the highest quality channels.

Reach cord cutters and cord-nevers right where they’re consuming content on the big screen.

Pair your digital campaign with the # 1 brand builder TV!

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