TV’s impact. Digital’s precision. OTT is the biggest screen in the household, delivering premium TV content through an Internet-connected device.
Details
Over-the-top (OTT) is the combination of ConnectedTV and Full Episode Player (FEP) streaming or on-demand inventory.
Connected TV: Streaming or on-demand content served by a variety of content providers via a CTV device (dongle, puck or SmartTV) to a big screen.
Full Episode Player (FEP): Streaming or on-demand content served by a variety of content providers served to a desktop, mobile or tablet device.
Your commercial can be served across ALL DEVICES, including the big screen.
Benefits
All TV buying needs in a single platform.
- Robust targeting
- Data-driven decisioning
- Ad experience control
- Cross-device extension
- Brand safe environment
- Premium inventory
- Impactful insights
Reach
41% of individuals reached through The Trade Desk on Connected TV (CTV) were unique and not reached by ads on linear TV.
Use the Connected TV & OTT platform to get maximum extended reach compared to other CTV providers on the highest quality channels.
Reach cord cutters and cord-nevers right where they’re consuming content on the big screen.