truTV provides viewers with a trip with surprising twists and turns that entertains. It is television’s destination for real-life stories told from exciting and dramatic, first-person perspective. The network has been enjoying its best deliveries ever in key demographics. truTV’s high-stakes, action-packed originals give viewers access to places and situations they can’t normally experience. truTV’s target audience is known as “real engagers.” These are viewers eager for thrills, excitement, and suspense.
truTV boasts of its powerful partnership with the NCAA Division I Men’s Basketball Championship Tournament. March Madness is a staple of sports on cable, and reels its highly rated viewership. truTV has also recently partnered with Top Rank to exclusively televise the network’s first ever boxing series.